Benefit of Maintaining Regular and Consistent Online Presence on LinkedIn

Showing up every day is one of the most important steps to repeat consistently as it will make it easier for you to generate leads and achieve your goals on LinkedIn. It may sound stressful but it isn’t. If you are too busy to show up on a daily basis, then you consider logging into your LinkedIn account at least 2 to 3 times a week or as often as possible. Just be consistent for the best result. If you are one of those users that log into their accounts once or twice a year, then it may be extremely difficult for you to generate leads on LinkedIn.


Also, if you are inconsistent, you may miss lots of opportunities and prospective leads. On the other hand, if you maintain a consistent online presence on LinkedIn, you will be able to keep up with the changing trends in your industry as well as engage and contribute positively to lives of people in your network or those with whom you share the same group.


If you repeat this on a daily basis, prospective leads may notice you and your work thereby making it easier for you to achieve your goals on LinkedIn.  All you need to do is dedicate about 20 minutes of your time daily to grow your network, contributing to the post of your connections, posting helpful insights, and engaging with prospective leads.


Join Groups and Share Insights

When it comes to generating leads on LinkedIn, the need to join groups is indispensable. LinkedIn groups are a great way for people with similar goals, and skills to come together and share ideas and insight that will add value to what they do. In terms of lead generation, joining groups on the social media platform will go a long way to get you discovered by prospective leads. Furthermore, when you join groups on LinkedIn, you will be updated with important information about happening in your industries, the activities of top companies, who is recruiting and who is selling what.


However, it is important to state that the main idea behind joining groups is to engage and connect with individuals that have goals that are similar to yours and not for the marketing of your products. By sharing helpful insights, contributions and providing other members of the group with the right answers, you will be able to display your skills and knowledge which may help you build your network and eventually generate leads. Experts believe that joining groups and sharing ideas are among the best ways to grow your network and generate leads. For this to work in your favor, you will need to dedicate at least 10 minutes daily to the LinkedIn groups you join.

For the best result, it is advised to consider joining groups that are related to your industry or that of your target audience. This will allow the members of the group to welcome your message, ideas, and eventually the items you wish to sell. If you are not sure about how you can find the right group for you, pick a keyword and type it in the search bar. After that, select “groups” and then join the one of your choosing. Also, you can skip this step and click on the “Work” tab at the top menu of your account and then hit the “Groups” tab. Next, click on “Discover” and a list of groups will be automatically displayed. Scroll through them and join the one that best serves your needs and preferences.


However, there are a few important factors to look out for when joining groups. First, try to know more about the group and their discussions. To know more about the group you want to join, it is advised to carefully read through the “about this group” section for more information about their rules and regulations. If you are okay with their rules, you can then go ahead and join otherwise, you should consider searching for others that best suit your needs. Another important thing to look out for is the admin and members of the group. Check to see if they are people with goals that are similar to yours or if some of your connections are in the group too.


The size of the group you are about to join should also be considered carefully before joining. A group with a large number of individuals will afford you with an opportunity to interact with more people which will, in turn, provide you with a better chance of generating leads for your business. If you are satisfied with the number of group members, you should then move on to check the level of post engagement as it will be a determining factor on whether members of the group will even read your post, ideas, and contributions or not. A group with active members are best as it will allow you to share your ideas with individuals that are willing to read it.


However, it is important to note that joining too many groups may not really add any value to your business as it may be closed to impossible for you to be an active member of all of them. For this reason, it is advised to join as many groups as you can actively participate and engage in discussions taking therein. if you feel you can maintain an active and consistent presence in three groups, then consider joining three groups. Read more on the benefit of creating your own LinkedIn group.

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