Posting helpful updates on a regular basis is an amazing way to grow your network and eventually generate leads for your business. This process may only take about 2 minutes of your time daily, but its impact is far-reaching. For instance, every time you share an update, you will be displayed on the news feed of the individuals that are connected with you. This will allow you to remain at the top of their mind if you post updates on a regular basis. It will also go a long way to extend your reach until you are able to establish yourself as an authority.
For the best result, it is advised to use the “Update” tab on your LinkedIn network to share a video or an article that borders on your niche or latest updates from your industry. Simply put, it is best to share things that your audience will be interested in looking at. This will allow you to share your expertise and add value. When your audience like the content you share, they will likely engage, and contribute to it which is a good way to establish a relationship with them. Some LinkedIn users will even go as far as sharing your post thereby extending your reach beyond just the people in your network.
If you share helpful contents that are shared by other users on a regular basis, you will be able to expand your network within a short period of time as people who find your post useful may request to connect with you. Remember, the more connection you have on LinkedIn, the easier it will be for you to generate leads for your business. Rather than using the “update” tab, you can opt to publish contents on the pulse. One of the best ways to expand your reach and generate new leads for your business is to regularly post updates on the pulse. This is an important tool that is designed to provide you with an easy way to create posts that will reach a large number of people in your network.
Interestingly, you will find that pulse is integrated with your LinkedIn profile, which helps to eliminate the need to invest ample time and resource into the promotion of what you sell. It allows you to reach a large number of audience with an option to even target a specific audience of your choosing. Another benefit of publishing on the pulse is that contents you share are automatically indexed by search engines thus making it easier for your target audience to find you. If you publish contents regularly on this platform, it will go a long way to enhance your appearance in search results thereby allowing for increased traffic. Also, if the contents are linked to your website, this will allow for increased referral traffic thus allowing you to kill two birds with one stone.
However, as you may already know, it takes about 14 days for search engines like google to completely index your page after publishing it online. For the best result, it is advised to allow for a proper google index of a website page before going ahead to publish it on the pulse. When sharing contents, do not try to advertise or sell your products as the audience may get a negative impression about your entire post. Also, you should be consistent with your updates. It is best to post one or two updates on a daily basis. But if you are too busy to do so, then consider publishing new posts at least twice a week. As already mentioned, this will allow you to appear regularly on the feed of your audience thus keeping you and your business at the top of their mind.
Do not spam. Publish only contents that are relevant to your business and industry. For better engagement and value, it is advised to avoid posting the work of others as much as possible. Consider creating your own post with meaningful contents on issues that are trending in your industry.